I've read Avi Wortzel's great post "Host Multiple services in windows service". Avi create his own Windows Service which on start knows to also start other services such as: Simple Windows Service and WCF Service.
At my place one of my developers, Elad (blog-less), wrote a spike for running our own Windows Service which can manage all Wcf Services in a given dll, (we didn't like the usage of IService which cause us to change the Wcf Service and implement a specific methods for windows - while the WCF team works hard to cause the framework to be generic to all hosts) . In Elad's solution we will iterate over the dll's classes which had the [ServiceContractAttribute] above it. And now: while turning on\off the main (windows) Service it will also start\shutdown all existing WCF Services.

Today I dig a little bit the MSDN and the IDE directory and found WcfSvcHost.Exe which also knows to start\stop all Wcf Services in a given DLL.
This one is great, it even had its own UI to manage each service by itself.

                        Here you can see me running Wortzel's WcfService using WcfSvcHost.exe with no code written at all.

I didn't test the whole functionality of this application, but it looks good enough for your basic services and samples, I still believe that on sophisticated scenarios we will still need to use Avi's-like-code.