I am gonna present tomorrow to the managers about the geographical approach in my department.
I just finished creating scenarios to those products:

• ESRI ArcGIS Explorer
• MS Virtual Earth 3d
• Google Earth

After more than 3 years developing GIS applications, I must admit that we have today good/solid SDKs, for a simple and further usage.

I would like to give some scenarios to the non-trivial GIS applications:

supermarket products:

• can be mapped to a Geo-DB, and easily find in space.
• think about customer who searches a product using Geo-DB application pressing the product name, and the screen will show him the best way to get there.

Library mapping:

• Think about mapping your library using a geographic engine, each book can easily find in space.

Hospitals:

• we can find behaviors of diseases in different places in the world/country/city.
• such task wouldn't so trivial before, but today it is in a daily basic.

My Tip:

• Think about your applications today, you can easily move them one step further and give them a better UI.
• Tomorrow you could easily earn the added value, from (Data)mining the geographic behaviors.

Wish me luck...